Areas of Expertise

Brand Growth, Engagement & Retention

  • Digital Strategy & Roadmaps

  • Product Strategy, Requirements & Feature Definition

  • Marketing Ops & MarTech

  • Attribution, Analytics & Dashboards

  • KPI/OKR Goal Setting

  • Customer Research & Insights

  • Voice of Customer

  • Customer Journeys

  • Lifecycle Marketing & Retention

  • Segmentation & Personalization

  • Loyalty & Engagement Programs

  • Integrated Campaigns (Omnichannel)

  • PR & Communications

  • Experiential & Event Marketing

  • Branding & Positioning

  • Go-to-Market Strategy

  • Product Marketing

  • Pricing, Packaging & Monetization

  • Demand Generation

  • Performance Marketing (Paid Media)

  • SEO & Organic Growth Strategy

  • Content Marketing

  • Social Media/Influencers

  • Partnerships

  • eCommerce/DTC

  • Subscriptions

  • Conversion & Funnel Optimization

  • Experimentation & A/B Testing

  • Digital Channels (Web/App)